3 Ways Deduplication Delivers Lasting ROI
Every media company has the same story: a growing archive, spread across cloud and on-prem systems, filled with years (or decades) of valuable video content. But hidden inside those archives is a problem that quietly drains budgets, slows teams, and even blocks monetisation opportunities. That main problem is duplication. Not just a few repeated files […]
Ad Signal Rebrands as Snicket Labs to Mark Next Phase of Growth in Content Intelligence
Yorkshire, UK, February 2026: Ad Signal today announced it is rebranding as Snicket Labs, reflecting the company’s evolution from its advertising origins into a broader content intelligence business built for the video first world. Founded in the UK, Ad Signal began as a specialist in advertising intelligence, building technology to analyse video at scale. Over […]
Snicket Labs 5 predictions for 2026
Every year brings a fresh round of speculation about where the Media and Entertainment industry is headed. Rather than focus on vague predictions, we’ve grounded our own predictions in what we’re seeing directly across our customers, technology partners and the broader M&E ecosystem. The forces shaping 2026 are already in motion, and here are the […]
Snicket Labs Joins the DPP to Drive Collaboration and Innovation in Media Operations
Yorkshire, UK, November 2025: Snicket Labs, the UK based media technology company behind Match, has joined the Digital Production Partnership (DPP), the international network that connects the media and technology community. For Snicket Labs, joining the DPP represents an opportunity to learn directly from broadcasters, producers, and technology partners about the real challenges they face in […]
Moments of Change & Content Thinning
Imagine the scene. A castle in the Scottish Highlands. Cameras rolling in glorious 4K in every room and every location just in case one of the big dog traitors or hapless faithfuls enters. Much like many reality TV shows, those cameras are rolling and recording even when people are not in the scene, in the hope […]
Snicket Labs partners with CineSys to drive North American expansion
Yorkshire, UK, October 2025 – Snicket Labs, the UK based media technology company behind Match, today announced a strategic partnership with CineSys LLC to expand its presence across the US and Canada. The collaboration will bring Snicket Labs intelligent content fingerprinting and deduplication solutions to CineSys’ extensive network of media and entertainment customers, helping them address […]
Championing Workplace Wellbeing: The Award We Really Wanted
At Ad Signal, we’ve always believed that how we work is just as important as what we build. That’s why winning the “Championing Workplace Wellbeing” award at the Corporate Star Awards during IBC in Amsterdam was such a proud moment for our team. The award celebrates organisations that go beyond the basics, embedding wellbeing into […]
Humans Not Robots and Ad Signal Partner to Redefine Intelligence in Media Technology
Collaboration to drive sustainability and savings through streamlined infrastructure and content optimisation York, UK, 3rd September, 2025 – Humans Not Robots, (HNR), a pioneering supplier of sustainable media technology solutions, and Ad Signal, a SaaS provider of content intelligence for the media and entertainment industry, have forged a strategic partnership aimed at reducing the environmental impact of media […]
Ad Signal appoints Nick Pearce as Chief Revenue Officer to drive global growth
Ad Signal, the UK-based SaaS provider of content intelligence for the media and entertainment industry, has appointed Nick Pearce as its new Chief Revenue Officer. Pearce joins Ad Signal with more than two decades of experience in media technology and commercial strategy, spanning expertise in software engineering, R&D and global go-to-market leadership. Beginning his career […]
Foresight invests £3 million into content intelligence provider Ad Signal
Ad Signal provides tools to enable media and entertainment businesses to understand image, video and audio content Ad Signal’s products, some of which have patents pending, deliver significant digital storage savings for customers Foresight’s investment will enable the development of further tools and support commercial expansion Leeds, 28 May 2025: Foresight Group (“Foresight”), a leading […]