FASTER MEDIA CLEARANCE & SUITABILITY CHECKS
Cut approval times from days to minutes.
Explain Differences reveals the differences between two pieces of content, and explains why they diverge, down to the frame and timecode, using the comparisons Match & Compare has already surfaced.
Uses AI
Yes - local AI + minimal external AI
Access
- MCP
- A2A
- API
- UI
Billing
Per hour of content processed
The problem
Manual compliance reviews lag behind genAI generation and digitised media archives
With generative AI content accelerating production and regulatory frameworks like Article 50 of the EU AI Act mandating explicit disclosures, manual clearance has created a severe operational bottleneck. Similar to the challenges faced when digitising archives, traditional compliance, clearance, and suitability reviews delay publishing and expose organisations to hidden reputational risks.
Awaiting manual clearanceToday
Ep. 214 - compliance cut
9 days
Trailer v4 - EU territories
6 days
genAI promo - disclosure check
5 days
Archive reissue — 1998 series
4 days
Sponsor bumper — platform check
2 days
+ 47 more in the queue
What it does
Cut approval times
Automated suitability guidance turns a multi-day clearance process into a matter of minutes.
Simplify content compliance
Determine whether content, ads or otherwise, is suitable for a given territory or platform, built on real experience in the ad world.
Make better content decisions
Adds governance to clip generation and archive reuse even where humans aren’t directly in the loop.
Benefits & ROI
Reputational risk you can actually budget for
A single suitability or compliance miss carries a cost that’s hard to quantify until it happens. Accelerating clearance turns that unpredictable, reputational cost centre into a known, per-hour processing cost, a controllable line item instead of an open-ended risk.
Days to minutes
typical turnaround for a clearance and suitability sign-off.
Article 50
EU AI Act disclosure requirements now apply to genAI content, and manual review can’t keep pace.
Predictable cost
a known per-hour rate, not an open-ended reputational risk.
Treating clearance as a retrospective, ad-hoc process rather than part of the active publishing workflow means accepting continuous, unpredictable risk for as long as the backlog exists. Automating the review turns that open-ended exposure into a known, budgetable line item from day one, and the earlier it’s built into the workflow, the less there is ever waiting to be cleared.
How it works
Local AI first. External AI only when it counts.
Accelerate Compliance uses a mix of local AI and a minimal amount of external AI, such as Claude, to determine whether content is suitable for a given territory or platform. That keeps sensitive content close to home, while still benefiting from frontier-level judgement where it’s genuinely needed.
Solves time to market and reputational risk. Reduces clearance delays for content from days to minutes.
— The Lab, Capabilities V1.0
Where it's used
Compliance cuts
Automate the review pass that decides whether a cut is fit to air, on a given platform, in a given territory.
Archive re-use
Flag whether older archive content is still suitable for today’s audiences before it’s pulled back into circulation.