UNDERSTAND CONTEXT BEHIND MEDIA VERSION CHANGES
Not just what changed.
Why it changed.
Explain Differences reveals the differences between two pieces of content, and explains why they diverge, down to the frame and timecode, using the comparisons Match & Compare has already surfaced.
Uses AI
Yes
Access
- MCP
- A2A
- API
- UI
Billing
Annual subscription
The problem
Knowing something changed isn't the same as knowing why
Once Match & Compare has told you two clips are related but not identical, someone still has to work out why: was it a re-grade, a re-cut, a compliance edit, or something that actually needs a human decision? That’s manual, slow, and easy to get wrong.
What it does
Reveal changes
Surfaces exactly what’s different between two related pieces of content, frame by frame.
Reduce manual comparisons
Removes the need for someone to sit and scrub through two versions side by side to spot the difference.
Make better content decisions
Understand why clips might differ, or why they were cut a certain way, using the timecodes Match provides.
Benefits & ROI
Every unexplained discrepancy costs a review cycle
Match & Compare tells you two clips aren’t identical. Someone still has to work out why, and every one of those “why” questions that lands on a human reviewer costs time, and time is budget. Explain Differences helps to give context to the differences, before it ever reaches a person’s desk.
Frame-accurate
explanations of why two versions diverge, down to the timecode.
No more
manual side-by-side scrubbing needed to spot what changed.
Maximise efficiency
pinpointing exact differences empowers teams to make smarter retention decisions confidently archiving or discarding content
Redundant derivatives and fragmented proxies create friction for editorial and MAM teams hunting for the definitive master. Explaining why two versions diverge, not just flagging that they do, cuts out the manual conform errors and back-and-forth that come from ambiguous discrepancies, turning a stalled decision into pipeline velocity.
From "these two clips don't match" to "here's exactly why"
Match & Compare tells you two assets are related but not identical. Explain Differences takes it from there, identifying that the divergence is a colour grade, a re-conform, or a genuine content change, using the timecodes Match has already generated, so editorial and MAM teams stop guessing.
Useful for understanding why clips might be different, or why they were cut a certain way.
— The Lab, Capabilities V1.0
READY FOR ANSWERS, NOT JUST ALERTS?