Privacy Policy
Ad Signal Limited T/A Snicket Labs
Effective Date: 16 February 2026 | Previous Version: 13 August 2025
Ad Signal Limited T/A Snicket Labs is the Data Controller for personal data processed via our website and web applications. We comply with UK GDPR and the Data Protection Act 2018.
01. Data We Collect
Information You Provide
- Usernames
- Email addresses
- Passwords
- Business details
- Payment details (processed by third-party partners)
- Service data you upload
- Communications with us
Information Collected Automatically
- IP address
- Device and browser information
- Server logs
- Usage data
- Limited cookies (no third-party advertising tracking)
Business Transactions
- Invoice and payment records
- Supplier bank details
02. How We Use Your Data
- Contract Performance : Account setup, service delivery, payment processing, support
- Legitimate Interests : Service improvement, security, analytics, marketing to existing customers
- Legal Compliance : Tax and regulatory obligations
- Consent : Marketing to non-customers, non-essential cookies
- Vital Interests : Emergency protection of life or health
03. Sharing & Storage
- We never sell your data.
- Shared only with trusted service providers under strict contracts.
- Stored in the UK/EEA or providers with equivalent protections.
04. Security
- Encryption
- Multi-factor authentication
- Access controls
- Regular security assessments
05. Data Retention
- Account data: Until deletion + 30 days
- Business/payment records: 7 years
- Logs: 12 months
- Marketing data: Until unsubscribe + 3 years
06. Your Rights (UK GDPR)
- Access
- Rectification
- Erasure
- Restriction
- Portability
- Objection
- Withdraw consent
No automated decision-making or profiling is currently used. Requests are processed within one month.
07. International Transfers
Data is primarily stored in the UK/EEA. Where transferred internationally, we use adequacy decisions and UK-approved
Standard Contractual Clauses.
08. Cookies
We use essential, performance, and functional cookies only. No advertising trackers.
09. Children's Privacy
Our services are not intended for children under 13. Any such data found will be deleted.
10. Breach Notification
If a data breach poses a high risk to your rights and freedoms, affected users will be notified within 72 hours.