We are passionate, diverse and technical.
Snicket Labs was founded to address the need for fast, accurate and independent linear advertising tracking. However, we have become so much more than that.
Working with us
We are a small, fast-moving and enthusiastic team. We value curiosity, honesty and humility and know that people with purpose bring their best selves to work.
Being fully remote, we champion a healthy work-life blend, because we know people have lives outside of work. However, we understand the value of connection and our regular company meet-ups, and smaller team meet-ups allow us to strengthen relationships, share successes and unwind. We win by showing up in the right ways and doing the right things…as a team.
Meet our leadership team
Our leadership team has experience across a broad range of sectors and draws on experience working with world leading companies across a huge variety of industries.
C-Suite
Tom Dunning
CEO & Co-Founder
Tom brings a wealth of experience from the advertising and digital delivery world, with a unique perspective that blends both his technical and commercial acumen within AdTech.
Mike Duffy
Co-Founder
A highly experienced doer of technology, Mike co-founded Snicket Labs and helped set the technical direction of the Snicket Labs platform. Mike brings 25 years of technology experience, including Media, Telecoms, Publishing and Industrial industries.
Tom Toumazis
Chairman
With a 40+ year career in the Media & Entertainment industry, Tom has worked for ITV, Disney, Bauer, Endemol and Yahoo. He is a former FTSE 250 CEO and is Non Exec of PRS and Directors UK.
Anson Kelly
CTO
Anson has over 15 years of experience in designing, delivering, and operating business systems. He has built and led multiple successful cross-functional teams, managing large, mission-critical datasets and applying his technical expertise to solve complex business challenges.
Colin Stonelake
CFO
Colin has specialised in audit, finance, business transformation, and programme management throughout his 40-year career. After starting at KPMG, he went on to lead complex global transformation projects at Atos before founding his own consultancy. Colin joined Snicket Labs in January 2024, bringing valuable strategic financial insight.
Sophie Bartlett
COO
Sophie is an experienced operational leader with a strong focus on scaling businesses. Sophie enjoys optimising operations, building scalable systems and processes that support sustainable growth and long-term success within a fast-paced environment.
Nick Pearce
CRO
A technology enthusiast who advocates a purpose and personality-driven approach to building a successful Go To Market strategy, believing people, community, and partners are key. His experience has helped him formulate holistic GTM strategies that align dev, ops, sales, and marketing teams for customer success.
Caroline Edwards
CPO
A pragmatic product leader with a track record of delivering high-value solutions in complex industries. She guides teams to prioritise value delivery that drives the most meaningful outcomes for users and the business.
Management
James Legg
Head of Platform Engineering
Paul Land
Head of Sales
Richard Sharp
Head of Experience
